Anna Vidovic is one of those people that just looks the part. Motherhood does not phase or tangle her — surely not. In my mind’s eye, her boots are always polished, shirts always pressed, hair always sitting just so. So to discover that she’s just human like the rest of us? That she, too, has experienced sleepless nights and food stained floors and the weight of motherhood? It’s a lovely reminder.
With a background in magazines and styling, and as the granddaughter of a seamstress, Anna launced Philé as a collection of elevated basics to gift her friends and their children. And while it might have started as a hobby, the business — consisting of carefully created heirlooms for babies and children that one doesn’t feel the need to drag out of sight during a dinner party — has grown alongside her motherhood journey.
And her loving daughters? They’re along for the beautiful ride, too.
Here, we talk about the brand’s growth, responding to emails just hours after a caesarean section, the joys of paid work and motherhood, and the collective gaslighting that mothers face.
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